JOURNAL

Notes from the studio.

Fieldnotes on website design, branding, AI creative, motion, social ads, and UGC — written from a Elmont studio working with modern local businesses across NYC and beyond.

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May 2026 · 7 min

AI Receptionist

How Much Revenue Does a Missed Call Actually Cost?

You track your marketing spend down to the cent. The calls it generates go unanswered 32% of the time. Most businesses have no idea what that number means in dollars.

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AI Receptionist

What Happens When a Customer Calls Your Business After Hours

It's 7pm. A prospect found you on Google, your reviews look good, they've decided to call. What happens next tells them more about your business than any ad you've ever run.

May 20266 min

AI Receptionist

How an AI Receptionist Handles the Questions You Answer 50 Times a Week

Write down the last ten calls you fielded. How many were genuinely unique? For most local businesses, 70—80% of incoming calls ask one of the same eight or ten questions.

May 20266 min

Now booking · Q3 2026

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NYC · 2026

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